I am a reformed beauty product junkie.
Don't get me wrong, I still LOVE trying new products but I am being smarter with my choices and money now. Gone are the days where I buy things on a whim, because it is endorsed by a celebrity, or because it has cool packaging (lame I know.) The whole trial and error thing is a huge waste of money, not to mention super disappointing when you try something for the first time and it doesn't work for you. Here are some ways to make smarter beauty products purchases:
1) GETTING RECOMMENDATIONS FROM FRIENDS AND FAMILY
Likely, if they are using a product they love, they can't wait to tell you all about it. You just have to ask for recommendations for a great eye cream/serum/dry shampoo. If you have a great friendship, likely they won't mind if you try the products for yourself too. My friends and I are known to poke through each other's bathroom cabinets and come out of the bathroom with a facial mask on. Friends let friends try their beauty products.
2) GETTING SAMPLES WITH PURCHASE
Before I found my best skincare regimen, I was a huge supporter of Kiehls. I loved a lot of their products and only learned to love a lot of them after they gave me three samples with every purchase. That really expanded my horizons. Side note, I only switched products because I needed some anti-aging products and their stuff wasn't working for me anymore.
3) WATCHING YOUTUBE VIDEOS
I only started watching youtube videos about three years ago when my daughter was born. All those late night feedings and in between pumping sessions needed to be filled with something visual. I turned to beauty gurus for beauty product recommendations and makeup tutorials. My faves are Clothesencounter, Chriselle Lim, and Itsjudytime.
4) GETTING ACTUAL REVIEWS
You really can't beat unbiased reviews. Recently, I learned of Reviews.com to get actual reviews from real people on beauty products. The reviews are conducted by writers and researchers interested in finding the best in a specific category. They are not industry experts so you don't have to worry about them promoting a specific brand because they are affiliated with them. The "beauty" of this review site is they review other things, not just beauty products!
What do you do to find awesome products? Let me know in the comments!