I’m Rowena—first and foremost a mom of two rambunctious boys, Brooklyn and Grayson and my partner in-crime is Allan. I’m passionate about my family first and fashion of course! I like to do crazy things once in a while, like jumping out of planes. I’m also passionate about inspiring women and seeing them succeed.
WHAT IS YOUR BUSINESS AND WHAT LEAD YOU TO START IT?
I own Pink Liberty—an online fashion boutique based in Calgary, Alberta offering clothing, goods and accessories for modern moms and boss babes.
Pink Liberty came out of a desire to solve a problem that all women have when it comes to their wardrobe. I wanted to help women find cute, easy and pretty pieces that could transition before, during and after pregnancy. Our bodies go through nine-lives and I wanted to create a place where women put themselves first and remember their inner fabulous-ity!
I also grew up in the fashion industry. My entire family worked in apparel manufacturing, I studied fashion design at ACAD and also worked in fashion retail for many years. It was only natural that someday I would start something of my own. I finally mustered up the courage to start Pink Liberty and the rest is history!
WHO INSPIRES YOU?
My kids! They are always so joyful, silly, crazy and they love unconditionally. All adults need a reminder to be like this, especially when we’re bogged down by the day-to-day or adulting in general. And Oprah! And my mom of course.
WHAT ARE SOME OF YOUR TIPS TO MAINTAIN A WORK-LIFE BALANCE?
Honestly, as a business owner—there really is none haha! You can’t go into business expecting balance. The house isn’t always going to be pristine and you just have to be ok with that. For myself, I just try to work hard every single day and find those precious moments where I can focus on my kids, or unwind when I can (ie. Netflix!). The dishes can wait, but your kids are only little once.
Get help! If you are bogged down by admin tasks, or cleaning and trying to do it all—can you outsource anything? It might be worthwhile to pay for those services and allow creative room to grow your business and keep your sanity.
Lean on your family and friends when you can. I have A LOT of help. If I didn’t have the help of my parents, supportive partner, friends and flexible job, I couldn’t do half the things that I do.
WHAT ADVICE DO YOU HAVE FOR OTHER MOMS WANTING TO START A BUSINESS?
My first question to moms that want to start a business is—do you really want to start a business? Becoming an entrepreneur isn’t pretty, you’ll make some big lifestyle changes and sacrifices. Know how badly you want your business to grow and what you’re prepared to give up, whether that’s time or money.
Talk to other business owners and get as much advice as you can! Early on in my career, I actually used to work with the small business community, helping companies launch and grow. I’ve seen everything from doggy daycares to restaurants and everything in-between. I used to tell my clients to research, research, research! Know your market, solve a problem and provide value. That’s the secret sauce.
Assess your mental/emotional toughness. You’ll make mistakes, learn and grow. Most moms though make great business owners. Motherhood naturally prepares most women to kick-ass in any and everything!
IF YOU HAD AN EXTRA HOUR TODAY, WHAT WOULD YOU DO WITH IT?
GET TO KNOW ROWENA
Photo Credit: Melissa Mayuga Photography and Doce Photography